A free tool from Pub Creative
Is your content helping people connect - or just adding to the noise?
A quick scorecard for brand and content teams who want to align around the story and decide what deserves to be made next.
12 questions · About 4 minutes · No sign-up · Your answers are never saved
Built by Pub Creative - 20 years of Serious Fun in creative, production, and innovation.
Clarity before creative.
Pretty content gets clicks. A real story builds a community.
Good content makes the message clear, carries the brand, holds together across channels, and supports a result a content team is accountable for.
1. Message Clarity
One idea, arriving fast.
2. Brand Connection
People should remember who the work came from.
3. Repeatable Systems
A good idea should travel without being rebuilt every campaign.
4. Business Impact
Name the outcome first. Then let the work answer for itself.
Question 1 of 12
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Optional
Compare reads with your team
The most useful version of this is two or three people answering separately. Where you disagree is usually the real conversation.
Why Pub made this
Twenty years ofSerious Fun
- Creative direction
- Production
- Innovation
Content that only looks good gets scrolled past. Crave-able content, that aligns with business goals converts and gets talked about.
Pub Creative has spent 20 years helping brands make stories people can understand, feel, and act on. The biggest content problem is rarely a camera problem. It is a clarity problem.
So we made this scorecard free. Use it to start a better conversation with your team. If it helps, great. If it leads to a conversation with us someday, even better - but that is entirely up to you.
Serious where it matters. Fun because that is where good ideas live.
Explore Pub Creative's workIf one dimension of your score deserves a longer conversation, we'd enjoy having it.
No deck, no pitch. An hour on your content, your teams, and what would actually change the result.